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Budweiser says Super Bowl digital strategy as important as ad buy

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Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.
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Coca-Cola’s Tom Daly enters Mobile Hall of Fame

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Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Tuesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.Mobile Marketer Homepage Feed

Why 2014 Is The Year of Mobile Marketing

Zuma Button 2-2 In this webinar we go through the power of Mobile Marketing, in particular we covered more about …
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Mobile is now finally beginning to deliver on its promise to advertisers. The mobile marketing industry has long predicted the arrival of broadband mobile in…

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