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Audio vs. beacons: Which is better at driving in-store engagements?

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Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
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Panasonic, Universal Studios boost results with self-booking social media platforms

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More brands such as Panasonic, L’Oréal and Universal Studios are turning to self-booking social media platforms in lieu of working with third-party agencies to personally select brand influencers, hashtags and run times of social media campaigns designed to increase awareness.
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