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Coca-Cola boosts mobile social app with second-screen integration

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Coca-Cola is boosting its mobile social community with a new second-screen strategy that integrates the brand’s online marketing with television content for deeper customer insights.
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Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities

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Soft drink brand Dr. Pepper and Mars’ Snickers candy bars have teamed together to offer a receipt-based promotion in Walmart stores, enticing consumers to submit photos of their receipts for a chance to win Walmart gas and gift cards.
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Native advertising’s strength on mobile drives interest in private markets

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Amazon’s recent Twitch purchase taken along with other recent moves from the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.Mobile Marketer Homepage Feed

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