Start Your Own Online Business Presence

Most people know what the Yellow Pages are. It has been around for years and is still a valuable aid that people can use to locate items or services that provide the answers to numerous daily needs. It is worth asking though whether the Yellow Pages is still the best product search tool. Competing online services like Google and other search engines are starting to show signs of taking the lead. In a Google vs Yellow Pages scenario, whose side will you take?

There are no famous studies that cite statistical insights on whether print media still trumps online competition. One street survey conducted by Melbourne SEO services however presents some astounding insights. In one of the best viral marketing video presentations made, respondents show that the days of print material dominance may soon be nearing an end.

Survey shows that 53.85% of those asked never turn to the Yellow Pages for their needs. Around 92.86% let their fingers do the typing in Google search boxes to find what they need. An amazing 100% of the people asked mentioned that they all use Google everyday. Obviously, the Yellow Pages may soon see the beginnings of the end of the road. A lot of people now prefer to snub printed material altogether because they prefer the ease of online tools.

The survey results present a crucial insight for entrepreneurs. Anyone who owns an income generating project both online and offline need to be found by Google. Being in a Google results pages is the best modern way to make sure that interested people and paying customers find your products and services instantly.

The survey took a deeper angle at the Google vs Yellow Pages bout. Respondents were also asked if they knew what SEO is and what it is for. Even at this day and age when the internet is everywhere, only 7.14% of the people interviewed had an inkling of what SEO is. This ultimately means that people don’t really care how the cogs mesh and turn. All they care about is results and they rely on Google to tell them which results are relevant to their needs.

Going a step further, the survey also asked what respondents clicked on in search results pages. Close to half of the respondents said they chose to get into only the first few top listed sites. None of them ever jumped into the second or third pages. This finding is even more crucial for business owners to pick up. Only businesses that are found on the first page of search engine results stand a chance of generating significant profits. Your business site needs to be in front and on top.

The bottom line is simple enough.
Business owners now need to pour some effort into building strong SEO campaigns. Even the lack of interest for SEO is no excuse because there are people and companies that now specialize in SEO that can generate explosive profits.

The Google vs Yellow Pages debate is far from over. There are indications that the Yellow Pages is doing its best to revive the need for printed advertising. It might therefore stay alive for several more years. It should be obvious now though to every business owner that search engines are the best tools to use for business success.

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