Generate More Business Opportunities Utilizing This Facebook Real Estate Marketing Tactic
One of the better sites that we have implemented for our own real estate marketing efforts is Facebook. When appropriately used, realtors and brokers can expect to produce a good amount of leads plus generate a large following. Yet, there is a huge difference between merely gathering “likes” for your page and actually converting traffic into leads.
Ultimately, you need to guide prospective buyers from the Facebook platform to one of your own lead capture systems. This ensures that each individual enters your funnel, where you can actually build relationships and ultimately make money. Though the timing of every approach varies, the goal remains the same. Today we’ll briefly explore our foreclosure based Facebook real estate marketing strategy.
Using this model, there are various lead capture elements that are used through the entire process. Initially, a prospect will land on your Facebook page where they’re immediately presented with a proposal to “like” the content in return for an extensive foreclosure search. Most folks consider this to be a pretty fair trade, because the tab automatically presents top quality results upon selection.
One particular solution we personally love to use for this is Realbird. Or it is possible to incorporate your own IDX search into the process to produce comparable results. In order to generate a personalized landing tab, you need to download the “Static Iframe” application via Facebook, which will help you to post your own custom html.
Using this Facebook real estate marketing system, a buyer will have the option to obtain a lot more info on specific homes by filling in their contact information towards the bottom of each listing. Therefore, you’ve now gathered at least a “like” to your page, and maybe a subscriber as well.
For individuals who don’t inquire about any of the homes, a much more progressive approach is suggested. To start with, you will want to send a very short and friendly personal message to your new followers welcoming them to the page.
This ought to be kept short and simple. For starters, thank every person for “liking” your page, then inquire if they would be interested in receiving more real estate marketing updates by email. You could also try to determine what particulars they may be searching for, so that you can add them to a VIP list.
Individuals who don’t agree to these email messages should still be followed up with, however. The best approach for accomplishing this is to publish frequent updates. Test various approaches with this technique, such as submitting particular listings, news, ideas along with other trends.
Clearly show your target audience that you really care, and over time they may start to warm up to you. For more info on how you can implement this and other lead generation techniques, visit us at Real Estate Marketing right now!
