Attraction Marketing - Get Rid Of The Desperate Network Marketer Tag Once And For All
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Just being a marketer and understanding it’s the missing link to generating solid interest in your network marketing business is not enough.
We often hear success online is 80% marketing and promotion and 20% technical knowledge. That’s pretty close to the mark. But reality dictates that simply knowing this as fact will not get you anywhere near the finish line.
Marketing in MLM is a process starting from the attraction marketing process as outlined in the Renegade Network Marketer all the way to having your prospect salivating at the prospect of joining you in your business endeavors.
Two Types Of Network Marketers
There are two types of network marketers. There are those who understand the true meaning of giving value and building a relationship with their prospect before they even consider hitting them with a sales pitch and then there are those we term as desperate network marketers.
If you are a renegade network marketer then the first will resonate with you but the sad fact is, most network marketers still fall into the latter category.
Desperate Network Marketers
Desperation is the greatest killer for network marketers who start the process of turning their prospect from a suspect into a warm prospect.
Desperation comes in several forms and if you’re honest with yourself then you’ve probably been guilty of it yourself.
So what is a desperate network marketer? Well, in a nutshell, attraction marketing and preselling, two of the most powerful forces in the art of recruitment are sorely missing from their repetoire.
A desperate network marketer doesn’t understand the concept of preselling. Let’s assume our desperate marketer understands a little about attraction marketing and uses some of the renegade advice in attracting prospects into their funnel.
They’re excited - their online real estate is doing the job of bringing in genuine prospects. So our desperate marketer makes the first call.
A Desperate Marketer In Action
After the initial greetings our desperate marketer starts to think I’ve got to get this person to join my business. I’ll wow them with some impressive stats about my company and products and they won’t be able to resist joining.
Then it happens…the eyes roll over and they start with a sales pitch about their company, their products and themselves.
“Our company has been around for 20 years and is rock solid with a great management team. Our products will change your life and you need to be on them, your family needs to be on them in fact, everyone you know needs to be on them blah, blah, blah…”
Our desperate network marketer has killed any chance of working with this prospect.
Why?
Well, if you follow the guidelines set out in the Renegade Network Marketer the whole call was not about the prospect but themselves.
Big mistake! Unless you’re willing to to show the prospect that you are what their looking for, not your opportunity, then the desperate marketer tag will stick like glue and your business will lie stagnant.
Yes they may have got the attraction marketing process right but that’s only a part of the entire equation. Just be careful not to let your initial prospect finding work go to waste.
