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Posts Tagged ‘Amazon’

Think of speaking to Amazon best sellers, these folks who don’t recognize concerning having a back side product as well as utilizing video marketing strategy to promote it. Maybe you utilize an internet marketing reviews video to pitch the concept of operating an event for them that you operate as well as then you drive on the fur tails of that. That right there is spectacular.

You can also do it with people who are trying to get published as authors. You can make a video trailer for them. It introduces the book and you can set up a deal that, once they get it published, then you can get a percentage of it or something like that. It’s something that’s starting to grow, there are courses about how to do it now, not make the video, but use YouTube and things like that to get yourself published. There are so many writers on online video advertising and so few publishers who will actually publish content. If you’ve got someone you believe in or who is in the industry that you want to do, that’s another thing you can do as well.

How about this for another gold one? I saw this guy wanted an optimize press review job, it was in one of my RSS feeds. This guy wanted a job in Silicone Valley. What he ended up doing was he started bidding on keywords of all the big name CEOs using AdWords at some of these companies that he wanted to work on. Every now and then people google their own name. So he would run this little ad that came up on the side of Google which said, hey, blah, blah, I’ve made a video marketing strategy for you. Click here to watch it. They’d go over to the site, then he made a little video that was a video resume which said, hey, I’m the bomb. Here are some examples of what I’ve done, blah, blah.

He ended up getting a job. It ended up going viral, they made a little video out of it, but he ended up getting a job at one of these Fortune 500 companies by using a combination of AdWords and video. So that’s a pretty good one too.

Why not set up an SEO guide company where you’re supplying aweber review video clip services? There is a big demand for neighborhood business prefering these types of video clips. A bunch of businesses out there have merely no idea concerning this yet. They need it so terribly. It’s a substantial part of what we’re now integrating into exactly what we’re doing along with Melbourne SEO because I watch that it’ses the biggest option online.

There are just heaps of concepts to profit from video clip online using efficient video marketing strategy. There are so many various concepts there. You just need to take one of them as well as operate by having it. The issue that I locate along with a bunch of seminars you ‘ll visit, you will get so countless concepts. Any one of your ideas you might make a huge volume along with. What you have to do is choose one of them, just pick one and implement it into your company. You’ve got a big prolonged listing of to dos, strive and identify exactly what the purchase of priority is.

When building an internet site, commence building your list from day one. A large amount of folk don’t build from the first day. You ought to be building a data base. Get yourself Aweber which is a list building software. Get some variety of name capture form. It’s important that you begin to build the list from day one because then you can continue to market them. In our case, that is how we market our SEO products amongst others.

Head over to Melbourne SEO services, the top right hand corner, it asserts ‘Download you free e book.’ Click. On the home page, there’s video at the very top, there are bullet points towards hook them and draw them in. Beneath that then I tell them what to do. ‘Enter your name and details to download the free report.’ I’m building a list and I did that from the first day.

No matter what it is that you’re doing, if you can build a list, that is a really good idea. Think about how to attract someone into building that list.

Through a list building software, start building a list from day one and explanation in what you say. That’s the reason why I do on davidjenyns.com, I have got the story on the About Us page. I do lots of testimonials and a lot of trademarks where I can . Copycat success. Head over to Trading Strategies Disclosed, Planet 13 or truly go to the big dogs because that’s where I am getting a lot of concepts from. Head over to Amazon, head over to Zappos, head over to eBay, see what they’re doing, they are doing the testing and then you just go and duplicate that.

Tracking is important after email list building. You can’t improve what you don’t measure, so just make sure that you install Google Analytics early from day one. Set goals, monitor conversion rates and always be split testing.

So you simply want to be certain from the word go that you install Google Analysing. It just makes things a ton easier. You can then begin to research what your users are doing when they get to the internet site. The most significant things that I look at when I’m looking at Google Analysis is, I could look at how many users are coming to the web page and at where they are coming from and the bounce rate. 40 percent plus is ok. Some individuals when they see their bounce rate they are saying, oh it is at forty percent or fifty percent, that may get pretty frightful as a web person if you build the website, because you are sitting there thinking, half the people who come to my site just go, straight away.

Besides list building software, Google Analytics is important software. It also measures the time on page too. Our SEO company site gets about one to two minutes. Conversion rates it will depend. I try to target 18%-20% for opt-in if I’m trying to drive someone specific to a landing page to get them to enter their details. If it’s something like a long form sales copy and I’m selling an info product, I try to get it up to 1% – 2%, somewhere around that. Then if it is an e commerce site, our one doesn’t convert as highly as it should but ½%, 1% is somewhere that you would look at for there.

When I’d like to convert my videos into different formats, I often utilize a service called encoding dot com. In ‘encoding’ I’ll say this is for streaming one of the best web applications, versus this is for download. The video puts the size at the start or the end to point out it’s for streaming.

When I export out of either ScreenFlow or iMovie I am always setting the optimised for streaming option on the MP4option. Always do that. Then I push them into encoding to get the assorted versions. I put the best quality version up to YouTube and because we are usually offering free content we are using that for streaming so we do not have to pay for the band width. Because I have optimised for streaming anyway if I had put it on Amazon, I had my own personal player, it might still be optimised for streaming.

Another similar service is VisualHub. If you can get it, definitely use it. I’ve tried lots of different video encoding software and I’ve found VisualHub is the best for our web video production Melbourne tasks. It’s the most consistent. I was given some footage from a client in a format that my editing system didn’t recognize because they hadn’t given me everything that I needed. I struggled to convert the footage and I ended up getting this material, it’s called iSkySoft. It’s quite good but it is limited in terms of what it will put out. This should be a second tier after VisualHub.

The other one is MPEG Streamclip. MPEG Streamclip is free, it is a free programme. It has got a player on it but it’s not superb, but it’s really good for changing photographs. I take footage out of my DSLR which is a compressed footage, which has been compressed and then I turn it into truly high level, prime quality footage, through an Apple codec that I use. So this is one of the best web applications you need to use as well that’s quite effective.

If all this material does not make sense, look in the Help, look up help files, it becomes quite simple after a bit.

Another great tool is Animoto. We have an Animoto review that you can see. Animoto rocks your world. Their tag line is called the end of slide shows. What it does, it’s got the most beautiful, easy to use interface. You just upload images, whatever you want, photos, logos, whatever you want. You put them in the order you want them to appear, you can add little titles with each one and then you hit ‘submit’ and it turns it into a slide show. What it does, it uses templates, getting cool effects and so on which are built on motion graphics programs. What this does is create things that would take you hours and hours and days to create.

It is free, it’s free to do a thirty second clip or you can pay per clip. You can do a minute or longer and you pay $3 per thing or you can buy a subscription of about $30 a year and make Animotos. It’s one of the best web applications to just do something exciting, very hypey if you just want to get it out there. It’s also a really good tool because where you put in text, and once you go in you can see, you can put in a title and a little bit of description, but it’s very limited, like twenty characters and then maybe sixty or something like that.

Just got this in and wanted to share – as many people I talk to have the exact same question.

Question:

‘Is there a formula (or some pointers) for measure results that is more appealing to women? For me personally, as well as many women that I have spoken to (both internet marketers and clients) have commented on how much they do not like long sales copy. It seems like most of the sales copy (that I have seen) is more geared to a formula that calls male buyers to action. Any insights on sales copy that is more appealing to the female market?’

My response:

‘Hi Marlo, Happy New Year!

It is interesting that most people (not just women) say they hate long copy sales letters.

But the fact show different.

Not the first time I’ve heard this.

The facts show that the majority of direct mail orders are from women (infomercials, long copy sales letters, space ads – etc). 85% of people say they hate long copy ads – YET – 85% of the population has bought from a direct marketing style piece.

So what people say – and what they do – are usually very different things.

With that in mind – women want lots of proof that you deliver. They want to know more about you as a person than men do. They are more interested in the long term relationships you build with them than the one-off sales.

They want to feel part of a group – or in an accepted click. When I write to a women’s market I ask lots of questions – I look through the reader comments on Amazon (a goldmine of information for marketers)… I find buzz words they use – I find out the negative comments and what they dislike – and from the positive comments – what they like.

Again, I think it is more about writing a sales campaign that addresses their concerns, dreams, fears and wishes – and focusing less on ‘how long the letter is’.

It all comes back to what people DO – not what they SAY. Interestingly, they are rarely the same.

And a last thing to test – is try both long letters and short letters. You may find that for certain markets short does work better.

With Kari’s site (www.uniquethemeweddings.com) – we tested both short copy and long. Long always outperformed.

Test both – measure results (traffic of unique visitors versus sales)… then make your decision on how women buy.

One thing to look at (on the subject of do vs. say)…

Have you seen the ‘Better Than Botox?’ advertisement yet? It’s in almost every women’s magazine out there. Tons of tiny, tiny text – the perfect long copy style advertisement – and it is making some people multi-multi-millionaires. And the ONLY people buying from those ads are women. So again, they are doing the opposite of what they say.

Test both – and let me know the results.’

Sales Copy