Making a living online is hard. I started online in the mid 90s which was like the California gold rush. If you got there, stuck your pick in the ground, you found gold. just like the gold rush, when more and more folk jumped in it made the potential wealth so much tougher to attain.
Dont get me wrong, Im not grousing ( well, perhaps just a bit ), the point is you must work much smarter now in order to become successful. I dont think I have met one web marketer that didn’t whinge that his or her site was not getting sufficient traffic. The common thread is I know my product is great, I sell X percent of the individuals that visit, I just dont get enough traffic.
Is that you???
Back to those early days, traffic was the straightforward part. Throw up a site and send some pay per click traffic to it for about five a click. 5 cents! Or just place one or two links on other sites and directories and your website would finish up on the first page of Google.
There aren’t any more 5 clicks and getting on the 1st page of Google could be a daunting task. So what do you do? A Joint Venture is the answer .
The get rich guru crowd on the web has been using collaborations for a period of time now. These mega experts with catalogues of 200,000 or 300,000 or more get together and email their lists whenever one of them has a new product. One of them launches a fresh product and all of them mail their lists. Usually they share in the sales fifty / fifty so everyone seems to be a winner.
Do you have an inventory of two hundred thousand or more? Me either. Most of us in this network have lists with 5 hundred to 5.000 names on them ( primarily based on the last copy of the Self Growth Joint Venture Index ). So , if we dont have a mega list the reality is anybody with a mega list isnt going to want to mail to their list if we mail to ours. Hence you’re going to want to find folks who have good products that are in the same scenario as you are .
Here is what you need to do :
1. Build a List
Youve heard that time and time again so you made a newsletter and a sign up form on your website. you get one or two sign ups a week. Its going to need years simply to get to one thousand names. Heres a filthy little secret : Folks dont read newsletters, and they dont sign up for them like they went and did during the past.
The only real way to generate a list is to give something away. And it’s got to be valuable, not just a newsletter or a downloadable report. I might recommend that you take one of the finest products you have developed and offer it free. Think, why do shops give free samples of foods away at the end of the aisle? If you suspect it’s good, you’ll buy more . Your products are no different. And, let us accept it ; if you are not selling a lot of these products now, what does it hurt to give it away?
Finally, your list must be set up in a follow up auto responder like Aweber or IConcact. Every week or so , its necessary to send quality info to your list including offers talked about in three below.
2. Set up an Affiliate marketing program
Theoretically, if you set up a partnership where you’ll mail your list someone else’s offer if they mail your offer, you shouldn’t need to share profits. He could keep all his sales and you could keep all of yours. But this arrangement seldom works. Its based mostly on total trust between the two parties and doesn’t consider the size of the two lists and plenty more variables.
The best situation is he becomes an affiliate of you and you end up being one of his affiliates. That way everyone gets paid on the exact number of sales they generate.
Most shopping carts have an affiliate function built right into them, so its easier than ever to set one up. There is also 3rd party software you can install and affiliate networks you can join for tracking.
3. Look for Long term Business Opportunities
The mega guru example above isn’t the best template when you are trying to find collaborations. In my view, you want to find long term relationships. Someone who will keep sending traffic to your site over time . These really dont must be gigantic players. Again, you probably may only be able to work these deals with sites that are in the same situation as you are in.
The key here is they should add you to their auto responder email sequence and you must add each one of them to your autoresponder email sequence. Then, automatically, X number of days after someone joins your list they get a message about one of your JVs offers.
You won’t get a flood of traffic overnight, but you will get some traffic with this method. Let’s say it’s only 5 or 10 people a week that visit your site from one of these joint venture partners. That’s 20-40 per month. Now get 25 of these joint ventures going and you get 500 to 1000 new visitors a month.
Keith Jennison, Producer
www.PremierSummitsRadio.com
Premier Summits Radio is an online, on demand, streaming interview service.
