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Posts Tagged ‘Extra Money’

In the last post idid on the new FTC regulations, I went over the way the new rules would affect endorsements. In this post, sick go over the part which will affect bloggers more than anyone else, although it will still have consequences for other web marketers also.

The second part of the new FTC laws that directly is affecting internet marketers is the new obligation of notification of material connections. This needs you to fess up to any connection you have got to the product or service that you are discussing, be it that you flat out got paid to try it, you probably did it for free product, or if you just got a trial. The big difference is if yousimply got the free trial because they were letting a handful of people try it, or if they let you try it especially because you would mention it in your blog. Heres the precise example that they give about blogging in the FTC Guidelines :

- A consumer who constantly purchases a selected type of dog food decides one day to buy a new, more expensive brand made my the same manufacturer. She writes in her personal blog the change in diet has made her dogs fur noticeably softer and shinier, and that in her opinion, the new food is unquestionably worth the extra money. This posting wouldn’t be deemed an endorsement under the Guides.

- Presume rather than purchase the dog food with her very own cash, the patron gets it for free as the store typically tracks her purchases and its PC has generated acoupon for a no-cost trial of this new brand. Again, her posting wouldn’t be deemed an endorsement under the Guides.

- Presume now that the client joins anetwork marketing program under which she intermittently receives numerous products about which she’ll write reviews if she wants to do so. If she receives a free bag of the new dog treats through this program, her positive review would be considered an endorsement under the Guides.

Keep reading the rest about New FTC Guidelines

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