Posts Tagged ‘Search Engine Listing’
Don’t Be Fooled, Being On Page 1 Of A Search Engine Listing Does Not Confirm You’ll Get The Extra Enquiries
You may well have succeeded in being listed on the holy grail of marketing spots ndash; page 1 of the Google search engine but why then do the orders not come flooding in? It could be one of quite a few reasons and wersquo;ll have a look at a few of them in this article. The first problem of course could be that your keyword investigation has not confirmed the right searchers. Take for example a a href=http://www.onlinemarketinglh.co.uk/ target=’_blank’Website Optimization Company/a, they may well have promoted their site based on keywords such as ldquo;seo companyrdquo; and ldquo;optimization companyrdquo;, but if the companies seeking their services do not actually identify that the service is named so, they will not be inputting that into the search engines. This is a very easy snare to fall into and one which you should be warned about before initiating a process of optimization. All the people within your company may use those terms and phrases but if the people who are actually looking for the assistance donrsquo;t realise, that then you have a problem.brbrPresuming though that your keywords are good the next thing to check out is your ldquo;snippetrdquo;, the small expressive text that sits behind your page and is hopefully honed in on by the search engines and displayed on the a href=http://www.onlinemarketinglh.co.uk/searchengineplacement.htm target=’_blank’Search Engine Placement/a listing results. Is this punchy enough? Does it answer the requirements of the person who has just entered the keyword in. One more example, say I wished to buy some of those Chinese lanterns that are very popular these days. I key in ldquo;Chinese lanternrdquo; into the search engine and I get 10 options listed for me. Some of those may have a very exact snippet, corresponding directly to the very product Irsquo;m searching for. However some may have quite a general text, offering say, ldquo;party accessoriesrdquo; or ldquo;celebration banners and decorationsrdquo;. Obviously Irsquo;m going to select the one that directly links into the product I want, the others I may return to if the specific ones donrsquo;t actually deliver when I get there. So the message here is check your snippet!brbrLastly itrsquo;s down to the particular content of your pages, and probably back to more customary marketing processes rather than the new a href=http://www.onlinemarketinglh.co.uk/ target=’_blank’Online Marketing/a stuff. Is your website attracting the customer in and pushing them to make that contact with you? Is it making it very straightforward to make the purchase, with clear steps and uncomplicated processes. These are the things that can make the whole process fail if they are not right, however it is easy to resolve, especially if your Search Engine Placement position is high. If it is, on everyy adjustment made you should immediately be able to monitor the difference particularly if you have a good hit counter and decent sales records. brbrSo as you can see just achieving a page one is not automatically the final answer. If it achieved at the end of a well thought out Online Marketing policy, and conducted by a decent Website Optimization Company it can be very successful, if not there are quite a few pitfalls to end up in. If you can afford to buy a package from one of the many optimization companies out there yoursquo;ll give yourself the best opportunity but try to work with one whorsquo;s fees are calculated on useful results rather than a all-purpose overhaul of your website only. br